La creatividad comienza antes de que sepamos nombrarla.
Antes de dibujar, un niño ya sabe mirar. Antes de escribir, ya sabe escuchar. Antes de explicar, ya sabe preguntarse. La creatividad no empieza con una profesión, sino con la forma en que una persona toca el mundo.
Leer el manifiestoTHE FIRST ENCOUNTERS
Todo comienza con los encuentros más pequeños.
Light through a window.
The sound of rain.
The surface of a stone.
The smell of soil after rain.
A leaf with an unfamiliar shape.
A shadow moving across the wall.
La creatividad empieza con la atención.
CREATIVITY IS NOT A TALENT CATEGORY
La creatividad no es un cargo.
La creatividad es la forma en que respondemos al mundo.
PROTECT CURIOSITY
La curiosidad no solo necesita estímulo. Necesita protección.
Do not correct too early.
Do not force every question to produce an immediate answer.
Do not turn every game into a lesson.
Do not praise only polished outcomes.
Do not make children afraid to try another way.
Do not let comparison make curiosity smaller.
PLAY IS SERIOUS
El juego es una de las primeras formas de pensamiento creativo.
In play, a child learns that one object can become another, a rule can change and a story can have more than one ending.
Jugar es ensayar posibilidades que todavía no existen.
SEEING BEFORE MAKING
La creatividad no empieza creando. Empieza observando.
Look longer.
Listen more carefully.
Touch real materials.
Notice what is usually passed over.
See a relationship others walk past.
NATURE AS THE FIRST TEACHER
La naturaleza fue el primer estudio creativo de la humanidad.
La naturaleza no le dice a un niño qué crear. Le da lo suficiente para que la imaginación comience.
TIME WITHOUT INSTRUCTION
Not every minute needs to be directed.
THE FEAR OF BEING WRONG
Creativity rarely disappears because ideas run out.
It is more often made smaller by the fear of being wrong, looking foolish, being unfinished or being judged too early.
A creative culture must let unfinished and imperfect ideas live long enough.
CREATIVITY AS CULTURE
Una cultura creativa es un lugar donde nadie necesita permiso para sentir curiosidad.
Permission to ask.
Permission to try another way.
Permission not to know.
Permission to make something unfinished.
Permission to be wrong without becoming smaller.
Permission to keep an idea that has no economic value yet.
PRACTICED EVERY DAY
Creativity is practiced not only by making more, but by sensing more deeply.
LookAt something familiar for longer
ListenTo a sound usually ignored
AskA question not yet asked
TryAnother way
TouchA real material
Leave openAn idea that needs no conclusion yet
FROM CHILDHOOD TO ADULTHOOD
Crecer no debería significar perder la capacidad de imaginar.
CREATIVITY CHANGES CULTURE
Creativity does not only make new objects. It helps society imagine new ways to live.
Every cultural change begins when someone looks again at what was assumed, asks a different question and imagines a possibility that was not yet considered normal.