Google Analytics
Use recommended GA events where the semantics match. Other interactions remain clearly named custom events.
Forwork Analytics
Measure the moments that move a public Work Identity forward.
Connect Google Analytics or Meta Pixel to eligible Forwork public pages, respect visitor choice, and use a documented event model built around meaningful work interactions.
69available events
21public surfaces
2supported providers
Supported integrations
One event contract, mapped for Google and Meta.
Forwork keeps canonical event names stable, then maps them to recommended or custom provider events without changing the meaning of the original action.
Meta Pixel
Use standard Meta events only for matching actions. Everything else is delivered as a Forwork-prefixed custom event.
Product principles
Useful measurement without inventing conversions.
Consent before providers
Google Analytics and Meta Pixel load only after a visitor allows optional analytics on an eligible page.
Meaningful events
Views, selections, contact intent, lead results and engagement thresholds have distinct meanings.
Privacy-safe parameters
Form values, email addresses, phone numbers, raw search text and database identifiers are not analytics parameters.
Plan-aware delivery
External analytics is available on eligible Essential and Business public pages. Basic pages do not load it or show its consent prompt.
Public documentation
Forwork Public Event Catalog
Use this table to compare the canonical Forwork code with the event delivered to Google Analytics and Meta Pixel. Only events available in the current product are listed.
Catalog revision:
Catalog search
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page
analyticsCategoryDescription.page
| Forwork event | When it is emitted | Google Analytics | Meta Pixel | Public surfaces |
|---|---|---|---|---|
Forwork eventpublic_page_viewed | When it is emittedviewed | Google Analyticspage_view | Meta PixelPageView | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventnavigation_clicked | When it is emittedclicked | Google Analyticsnavigation_clicked | Meta PixelForwork_navigation_clicked | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventtab_selected | When it is emittedselected | Google Analyticstab_selected | Meta PixelForwork_tab_selected | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventsection_opened | When it is emittedopened | Google Analyticssection_opened | Meta PixelForwork_section_opened | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventfilter_applied | When it is emittedapplied | Google Analyticsfilter_applied | Meta PixelForwork_filter_applied | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventsort_changed | When it is emittedchanged | Google Analyticssort_changed | Meta PixelForwork_sort_changed | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventsearch_submitted | When it is emittedsubmitted | Google Analyticssearch | Meta PixelForwork_search_submitted | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventload_more_requested | When it is emittedrequested | Google Analyticsload_more_requested | Meta PixelForwork_load_more_requested | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventpagination_changed | When it is emittedchanged | Google Analyticspagination_changed | Meta PixelForwork_pagination_changed | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
profile
analyticsCategoryDescription.profile
| Forwork event | When it is emitted | Google Analytics | Meta Pixel | Public surfaces |
|---|---|---|---|---|
Forwork eventprofile_viewed | When it is emittedviewed | Google Analyticsview_item | Meta PixelViewContent | Public surfacesProfile Home |
Forwork eventprofile_contact_started | When it is emittedstarted | Google Analyticsgenerate_lead | Meta PixelContact | Public surfacesProfile Home, Work Page, Vcard |
Forwork eventemail_contact_clicked | When it is emittedclicked | Google Analyticsgenerate_lead | Meta PixelContact | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventphone_contact_clicked | When it is emittedclicked | Google Analyticsgenerate_lead | Meta PixelContact | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventwebsite_link_clicked | When it is emittedclicked | Google Analyticswebsite_link_clicked | Meta PixelForwork_website_link_clicked | Public surfacesProfile Home, Work Page |
Forwork eventsocial_link_clicked | When it is emittedclicked | Google Analyticssocial_link_clicked | Meta PixelForwork_social_link_clicked | Public surfacesProfile Home, Work Page |
Forwork eventmap_directions_clicked | When it is emittedclicked | Google Analyticsmap_directions_clicked | Meta PixelForwork_map_directions_clicked | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventvcard_opened | When it is emittedopened | Google Analyticsview_item | Meta PixelViewContent | Public surfacesProfile Home, Work Page, Vcard |
Forwork eventvcard_saved | When it is emittedsaved | Google Analyticsvcard_saved | Meta PixelForwork_vcard_saved | Public surfacesProfile Home, Work Page, Vcard |
project
analyticsCategoryDescription.project
| Forwork event | When it is emitted | Google Analytics | Meta Pixel | Public surfaces |
|---|---|---|---|---|
Forwork eventproject_list_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_project_list_viewed | Public surfacesProject List, Work Page |
Forwork eventproject_selected | When it is emittedselected | Google Analyticsselect_item | Meta PixelForwork_project_selected | Public surfacesProfile Home, Work Page, Project List, Project Series |
Forwork eventproject_viewed | When it is emittedviewed | Google Analyticsview_item | Meta PixelViewContent | Public surfacesProject Detail |
Forwork eventproject_media_opened | When it is emittedopened | Google Analyticsproject_media_opened | Meta PixelForwork_project_media_opened | Public surfacesProfile Home, Work Page, Project List, Project Detail, Project Series |
Forwork eventproject_series_viewed | When it is emittedviewed | Google Analyticsproject_series_viewed | Meta PixelForwork_project_series_viewed | Public surfacesProject Series |
Forwork eventproject_category_selected | When it is emittedselected | Google Analyticsproject_category_selected | Meta PixelForwork_project_category_selected | Public surfacesProfile Home, Work Page, Project List, Project Detail, Project Series |
Forwork eventproject_collaborator_opened | When it is emittedopened | Google Analyticsselect_content | Meta PixelForwork_project_collaborator_opened | Public surfacesProfile Home, Work Page, Project List, Project Detail, Project Series |
Forwork eventproject_external_link_clicked | When it is emittedclicked | Google Analyticsproject_external_link_clicked | Meta PixelForwork_project_external_link_clicked | Public surfacesProject Detail |
Forwork eventproject_contact_started | When it is emittedstarted | Google Analyticsproject_contact_started | Meta PixelForwork_project_contact_started | Public surfacesProfile Home, Work Page, Project List, Project Detail, Project Series |
service
analyticsCategoryDescription.service
| Forwork event | When it is emitted | Google Analytics | Meta Pixel | Public surfaces |
|---|---|---|---|---|
Forwork eventservice_list_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_service_list_viewed | Public surfacesService List, Work Page |
Forwork eventservice_selected | When it is emittedselected | Google Analyticsselect_item | Meta PixelForwork_service_selected | Public surfacesProfile Home, Work Page, Service List |
Forwork eventservice_viewed | When it is emittedviewed | Google Analyticsview_item | Meta PixelViewContent | Public surfacesService Detail |
Forwork eventservice_price_viewed | When it is emittedviewed | Google Analyticsservice_price_viewed | Meta PixelViewContent | Public surfacesProfile Home, Work Page, Service List, Service Detail |
Forwork eventservice_addon_selected | When it is emittedselected | Google Analyticsservice_addon_selected | Meta PixelForwork_service_addon_selected | Public surfacesProfile Home, Work Page, Service List, Service Detail |
Forwork eventservice_contact_started | When it is emittedstarted | Google Analyticsgenerate_lead | Meta PixelContact | Public surfacesProfile Home, Work Page, Service List, Service Detail |
Forwork eventlead_form_opened | When it is emittedopened | Google Analyticslead_form_opened | Meta PixelForwork_lead_form_opened | Public surfacesProfile Home, Work Page, Service List, Service Detail |
Forwork eventlead_form_started | When it is emittedstarted | Google Analyticslead_form_started | Meta PixelForwork_lead_form_started | Public surfacesProfile Home, Work Page, Service List, Service Detail |
Forwork eventlead_form_submitted | When it is emittedsubmitted | Google Analyticslead_form_submitted | Meta PixelForwork_lead_form_submitted | Public surfacesProfile Home, Work Page, Service List, Service Detail |
Forwork eventlead_submission_succeeded | When it is emittedsucceeded | Google Analyticsgenerate_lead | Meta PixelLead | Public surfacesProfile Home, Work Page, Service List, Service Detail |
hiring
analyticsCategoryDescription.hiring
| Forwork event | When it is emitted | Google Analytics | Meta Pixel | Public surfaces |
|---|---|---|---|---|
Forwork eventhiring_list_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_hiring_list_viewed | Public surfacesHiring |
Forwork eventjob_selected | When it is emittedselected | Google Analyticsselect_item | Meta PixelForwork_job_selected | Public surfacesProfile Home, Work Page, Hiring |
Forwork eventjob_viewed | When it is emittedviewed | Google Analyticsview_item | Meta PixelViewContent | Public surfacesHiring Detail |
Forwork eventjob_apply_started | When it is emittedstarted | Google Analyticsjob_apply_started | Meta PixelForwork_job_apply_started | Public surfacesHiring Detail |
Forwork eventjob_shared | When it is emittedshared | Google Analyticsshare | Meta PixelForwork_job_shared | Public surfacesHiring Detail |
trust
analyticsCategoryDescription.trust
| Forwork event | When it is emitted | Google Analytics | Meta Pixel | Public surfaces |
|---|---|---|---|---|
Forwork eventclient_list_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_client_list_viewed | Public surfacesClient List, Work Page |
Forwork eventclient_record_viewed | When it is emittedviewed | Google Analyticsview_item | Meta PixelViewContent | Public surfacesProfile Home, Work Page, Client List, Team List, Case Study List, Case Study Detail, Credential List, Credential Detail |
Forwork eventclient_timeline_viewed | When it is emittedviewed | Google Analyticsclient_timeline_viewed | Meta PixelForwork_client_timeline_viewed | Public surfacesProfile Home, Work Page, Client List, Team List, Case Study List, Case Study Detail, Credential List, Credential Detail |
Forwork eventteam_list_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_team_list_viewed | Public surfacesTeam List |
Forwork eventteam_member_viewed | When it is emittedviewed | Google Analyticsview_item | Meta PixelViewContent | Public surfacesProfile Home, Work Page, Client List, Team List, Case Study List, Case Study Detail, Credential List, Credential Detail |
Forwork eventcase_study_list_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_case_study_list_viewed | Public surfacesCase Study List |
Forwork eventcase_study_viewed | When it is emittedviewed | Google Analyticsview_item | Meta PixelViewContent | Public surfacesCase Study Detail |
Forwork eventcase_study_proof_opened | When it is emittedopened | Google Analyticscase_study_proof_opened | Meta PixelViewContent | Public surfacesCase Study Detail |
Forwork eventcredential_list_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_credential_list_viewed | Public surfacesCredential List |
Forwork eventcredential_viewed | When it is emittedviewed | Google Analyticsview_item | Meta PixelViewContent | Public surfacesCredential Detail |
Forwork eventcredential_proof_opened | When it is emittedopened | Google Analyticscredential_proof_opened | Meta PixelViewContent | Public surfacesCredential Detail |
tips
analyticsCategoryDescription.tips
| Forwork event | When it is emitted | Google Analytics | Meta Pixel | Public surfaces |
|---|---|---|---|---|
Forwork eventtips_profile_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_tips_profile_viewed | Public surfacesTips Profile |
Forwork eventtip_list_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_tip_list_viewed | Public surfacesTip List |
Forwork eventtip_selected | When it is emittedselected | Google Analyticsselect_item | Meta PixelForwork_tip_selected | Public surfacesTips Profile, Tip List, Tip Series |
Forwork eventtip_viewed | When it is emittedviewed | Google Analyticsview_item | Meta PixelViewContent | Public surfacesTip Detail |
Forwork eventtip_read_engaged | When it is emittedengaged | Google Analyticstip_read_engaged | Meta PixelForwork_tip_read_engaged | Public surfacesTips Profile, Tip List, Tip Detail, Tip Series |
Forwork eventtip_series_viewed | When it is emittedviewed | Google Analyticsview_item_list | Meta PixelForwork_tip_series_viewed | Public surfacesTip Series |
Forwork eventtip_category_selected | When it is emittedselected | Google Analyticsselect_item | Meta PixelForwork_tip_category_selected | Public surfacesTips Profile, Tip List, Tip Detail, Tip Series |
Forwork eventtip_tag_selected | When it is emittedselected | Google Analyticsselect_item | Meta PixelForwork_tip_tag_selected | Public surfacesTips Profile, Tip List, Tip Detail, Tip Series |
Forwork eventtip_shared | When it is emittedshared | Google Analyticsshare | Meta PixelForwork_tip_shared | Public surfacesTips Profile, Tip List, Tip Detail, Tip Series |
Forwork eventtip_cta_clicked | When it is emittedclicked | Google Analyticstip_cta_clicked | Meta PixelForwork_tip_cta_clicked | Public surfacesTips Profile, Tip List, Tip Detail, Tip Series |
engagement
analyticsCategoryDescription.engagement
| Forwork event | When it is emitted | Google Analytics | Meta Pixel | Public surfaces |
|---|---|---|---|---|
Forwork eventcontent_engaged | When it is emittedengaged | Google Analyticscontent_engaged | Meta PixelForwork_content_engaged | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventcontent_deep_read | When it is emitteddefined | Google Analyticscontent_deep_read | Meta PixelForwork_content_deep_read | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventcontent_completed | When it is emittedcompleted | Google Analyticscontent_completed | Meta PixelForwork_content_completed | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventmedia_started | When it is emittedstarted | Google Analyticsmedia_started | Meta PixelForwork_media_started | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventmedia_completed | When it is emittedcompleted | Google Analyticsmedia_completed | Meta PixelForwork_media_completed | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Forwork eventoutbound_link_clicked | When it is emittedclicked | Google Analyticsoutbound_link_clicked | Meta PixelForwork_outbound_link_clicked | Public surfacesProfile Home, Work Page, Service List, Service Detail, Hiring, Hiring Detail, Client List, Team List, Faq, Case Study List, Case Study Detail, Credential List, Credential Detail, Tips Profile, Tip List, Tip Detail, Tip Series, Project List, Project Detail, Project Series, Vcard |
Ready to measure
Open ForworkConnect analytics to a Work Identity built for meaningful action.
Configure a supported provider from your Forwork Analytics Center, then verify events after consent on your public pages.