Insight
How to turn observations into insights that reframe a problem and guide action.
Fact belum tentu insight
Insight mengubah cara memahami problem.
Insight mengubah frame
Bukan sekadar menambah data.
Framework: Observation → Pattern → Tension → Reframe → Implication
Gunakan lima layer.
Pattern melampaui anecdote
Cari signal yang berulang.
Tension sering melahirkan insight
Kontradiksi membuka pertanyaan baru.
Reframe membuka solution space baru
Cara melihat problem menentukan solution.
Implication mengubah action
Insight harus memengaruhi proposal.
Insight butuh evidence
Data, interview, project proof, market signal.
Penerapan pada Forwork
Proposal: Observation, Pattern, Tension, Reframe, Implication, Evidence.
Kesimpulan
Observation → Pattern → Tension → Reframe → Implication.