Present Your Identity
How to distinguish professional identity from biography and turn personal history into a system of signals that helps others understand who you are at work.
Identity Is Not Biography
How to distinguish professional identity from biography and turn personal history into a system of signals that helps others understand who you are at work.
The First 10 Seconds of a Profile
How to design the opening of a profile so viewers quickly understand who you are, what value you create, why they should believe you, and where to look next.
What Do You Want to Be Remembered For?
How to define a clear memory position so people know not only what you do, but what value, problem, or way of thinking to associate with you.
Do Not List Skills—Prove Them
How to turn skill claims into inspectable evidence so people can see not only what you say you are good at, but where you used that capability and what it changed.
A Career Story Is Not a Timeline
How to turn chronological experience into a career story that reveals turning points, choices, growth, and professional direction.
Selected Work Matters More Than All Work
How to curate the projects that best represent your capabilities, thinking, and current direction instead of turning a profile into an archive of everything you have ever done.
Identity Is Built From Multiple Layers
How to build professional identity through multiple layers of evidence and context—from Profile and Projects to Tips, Letters, and Events—instead of forcing everything into one page.
Build a Profile for Someone Who Does Not Know You
How to design a profile for someone with zero context so they can still understand who you are, why you matter, what proof to trust, and what to do next.
Profile as a Living Professional Identity
How to turn a profile from a static document into a living system that evolves with your work, proof, thinking, beliefs, and professional direction.