Relevance transforme Trust en Interest — Il faut être crédible et pertinent
How credibility becomes interest when relevance and context fit are visible.
Trust is not enough
Fit matters.
Understand the viewer's problem
Start from context.
Framework: Credibility → Context Match → Relevance → Interest → Opportunity Fit
Use five layers.
Use comparable context
Show meaningful similarities.
Show transferable value
Focus on methods and outcomes.
Curate by audience
Different viewers value different proof.
Make relevance explicit
Do not make people infer.
Use thinking signals
Tips and Letters can create fit.
Use a relevance checklist
Check context and transferability.
Conclusion
Credibility → Context Match → Relevance → Interest → Opportunity Fit.