最初のEventを作る — 活動をcontextのあるpresenceへ
How to turn a first Event into lasting professional presence with context and proof.
Event is more than announcement
Explain why it matters.
Clarify intent
Know why the Event exists.
Framework: Intent → Audience → Experience → Outcome → Presence
Use five layers.
Define audience
Avoid being too broad.
Describe experience
Go beyond agenda.
Connect people and partners
Build relations.
Capture evidence
Preserve outcomes.
Keep the Event alive after it ends
Create an archive.
Use a simple Event template
Structure consistently.
Conclusion
Intent → Audience → Experience → Outcome → Presence.