创造力在我们学会叫出它的名字之前就已经开始。
孩子在会画画之前已经会看，在会写字之前已经会听，在会解释之前已经会好奇。创造力不始于职业，而始于人如何触碰世界。
阅读宣言THE FIRST ENCOUNTERS
一切从最微小的相遇开始。
Light through a window.
The sound of rain.
The surface of a stone.
The smell of soil after rain.
A leaf with an unfamiliar shape.
A shadow moving across the wall.
创造力始于注意。
CREATIVITY IS NOT A TALENT CATEGORY
创造力不是一个职位。
创造力是人回应世界的方式。
PROTECT CURIOSITY
好奇心不仅需要鼓励，也需要被保护。
Do not correct too early.
Do not force every question to produce an immediate answer.
Do not turn every game into a lesson.
Do not praise only polished outcomes.
Do not make children afraid to try another way.
Do not let comparison make curiosity smaller.
PLAY IS SERIOUS
游戏是最早的创造性思维之一。
In play, a child learns that one object can become another, a rule can change and a story can have more than one ending.
游戏让我们预演尚未存在的可能。
SEEING BEFORE MAKING
创造力不始于制作，而始于注意。
Look longer.
Listen more carefully.
Touch real materials.
Notice what is usually passed over.
See a relationship others walk past.
NATURE AS THE FIRST TEACHER
自然是人类最早的创意工作室。
自然不会告诉孩子该创造什么。它给予足够多，让想象开始。
TIME WITHOUT INSTRUCTION
Not every minute needs to be directed.
THE FEAR OF BEING WRONG
Creativity rarely disappears because ideas run out.
It is more often made smaller by the fear of being wrong, looking foolish, being unfinished or being judged too early.
A creative culture must let unfinished and imperfect ideas live long enough.
CREATIVITY AS CULTURE
创造性文化，是人不必为好奇而请求许可的地方。
Permission to ask.
Permission to try another way.
Permission not to know.
Permission to make something unfinished.
Permission to be wrong without becoming smaller.
Permission to keep an idea that has no economic value yet.
PRACTICED EVERY DAY
Creativity is practiced not only by making more, but by sensing more deeply.
LookAt something familiar for longer
ListenTo a sound usually ignored
AskA question not yet asked
TryAnother way
TouchA real material
Leave openAn idea that needs no conclusion yet
FROM CHILDHOOD TO ADULTHOOD
成长不应该意味着失去想象能力。
CREATIVITY CHANGES CULTURE
Creativity does not only make new objects. It helps society imagine new ways to live.
Every cultural change begins when someone looks again at what was assumed, asks a different question and imagines a possibility that was not yet considered normal.