Work는 자동으로 Opportunity가 되지 않는다 — Value는 conversion chain을 거쳐야 한다
How work becomes opportunity through proof, trust, and discovery.
Good Work is only the beginning
Value can disappear after delivery.
Work should leave Proof
Preserve evidence.
Framework: Work → Proof → Trust → Discovery → Opportunity
Use five layers.
Proof needs context
Explain contribution and results.
Trust must transfer
Make relevance clear.
Discovery needs paths
Help the right people find proof.
Opportunity needs next steps
Make action clear.
Use a conversion example
Show the chain.
Diagnose the broken layer
Inspect each step.
Conclusion
Work → Proof → Trust → Discovery → Opportunity.